And we're very excited In 2020, you can’t afford to ignore online reviews. From restaurants to computer software, consumers flock to online review sites like Yelp, Google Maps, and TripAdvisor to give them advice. In fact, online reviews influence the purchase decisions for 93% of consumers.
Online reviews create social proof, increase consumer trust, and they give you a direct line to consumers. If you’re not already working to improve your online reviews, you can start now by educating your customers on the importance of leaving reviews, optimizing your listings on each platform, and providing excellent customer service. By now you should be convinced that your company must pay attention to online reviews, but just in case you’re not, below are 20 online review stats to fuel your business for 2020.
97% of people read reviews for local businesses. (BIA/Kelsey)
90% of respondents who recalled reading online reviews claimed that positive online reviews influenced buying decisions, while 86 percent said buying decisions were influenced by negative online reviews. (Dimensional Research)
91% of 18-34 year olds trust online reviews as much as personal recommendations.
93% of consumers say online reviews impact their purchasing decisions. (Podium)
89% of consumers read businesses' responses to reviews.
93% of people who use mobile to research go on to complete a purchase of a product or service. Most purchases happen in physical stores. (Google/Nielson)
3.3 is the minimum star rating of a business consumers would engage with. (Podium)