Potential-to-Paying Customer

A Well-Designed, Google-Friendly, User-Friendly Website Will Bring New Customers To Your Business

 

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Local Google Search

When your PC (Potential Customer) does a local Google search on any device looking for your type of business or services, our sites have all the ingredients to make sure that they will be able to easily find you, quickly access your site, be impressed with its professionalism and design & most importantly easily call or visit your business.
 

• Mobile-Friendly Design – in August of 2015 Google announced that they were changing the way they rank sites in local searches to heavily favor mobile-friendly sites over sites that are not mobile-friendly. This change is known as “Mobilegeddon”.

 

• Security Encryption – in the beginning of 2017 Google started favoring websites with security encryption in local search rankings over sites that don’t have it. In most cases if your site is not secured with (https, SSL) Google will issue a warning to PC’s (Potential Customers) trying to go to unsecured sites that will scare most of them enough to not proceed to the site.

 

• Keywords – the keywords attached to your site are the key words and phrases in your web content that make it possible for people to find your site on a local Google search using those particular keywords. The closer your site’s keywords are to the words used in a local Google search by the PC (Potential Customer) the more likely they are to find your site.

 

• Content – everyone says “Content Is King” because it is true. The more content (images, videos, animated graphics, blogs etc.) your site contains, the more visible it will be to PC’s (Potential Customers) on a local Google search.

Lightning-Fast Site Loading

Slow loading sites are frustrating for Google searchers who are your PC’s (Potential Customers). A recent Google study “The Need For Mobile Speed”, says that almost 55% of mobile site visits are abandoned if it takes longer than 3 seconds to load. The average site on a 3G network takes 19 seconds to load, this is huge because sites that load in less than 5 seconds earn twice as much revenue as sites that take 19 seconds to load for obvious reasons.
 

Eye-Catching Design

The simple fact is that people like cool-looking attractive designs with vivid images and colors. It’s human nature. A recent Adobe study found that almost 40% of site visitors will stop engaging with a website if the content/layout is unattractive.
 

User-Friendly Navigation

UX (user experience) is extremely important to the success of your site. If the PC (Potential Customer) finds your site easy to navigate and find info about your business and/or services, they are much more likely to call you or come to your business.
 

Click-to-Action Buttons

Once the PC (Potential Customer) has easily found your site on a Google search, quickly loaded the homepage on their device, liked your design and found your site easy to use, they will decide to contact your business. They will either push the Click-to-Call button that is prominently displayed at the top of your site or they will push the Click-to-Map button right next to it and proceed to contact your business. At that point the baton is passed directly to you. According to Google, 88% of site visitors are more likely to call your company if you provide a Click-to-Call button. Furthermore, adding a single Click-to-Call button on your website will show a 200% increase in calls to your business.